Free agency tool
Agency Rate Card & Pricing Model Generator
Generate transparent role rates, a blended day rate and value-based project quotes for your agency.
Your inputs
Illustrative starting inputs. Estimates only, not financial advice or a contractual SLA assessment. Nothing is saved or sent.
Blended day rate
£475.00
Rate-based quote
£4,750.01
Value-based quote
£6,250.00
Suggested quote
£6,250.00
| Role | Day rate | Days | Quote |
|---|---|---|---|
| Strategist | £583.33 | 2 | £1,166.66 |
| Designer | £416.67 | 5 | £2,083.35 |
| Developer | £500.00 | 3 | £1,500.00 |
Fully loaded costs include salary, overhead and contractor costs. Value pricing is an estimate to agree with the client, not guaranteed revenue.
Your report
Example agency project Rate card (GBP, excludes tax) Target gross margin: 40% | 8 hours/day Strategist: cost £350.00/day → £583.33/day (£72.92/hour); 2 days = £1,166.66 Designer: cost £250.00/day → £416.67/day (£52.08/hour); 5 days = £2,083.35 Developer: cost £300.00/day → £500.00/day (£62.50/hour); 3 days = £1,500.00 Total effort: 10 days Delivery cost: £2,850.00 Blended day rate: £475.00 Rate-based project quote: £4,750.01 Value-based quote: £6,250.00 (25% of estimated client value) Suggested quote: £6,250.00 Assumptions: day rate = fully loaded cost / (1 − target margin). Blend is weighted by project days. Suggested quote is the higher of rate-based and value-based estimates. Confirm scope, value and commercial terms with your client.
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